https://www.researchbyjulia.com/articles daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/d9319370-cbd2-426f-9888-cc8156640d86/scott-graham-5fNmWej4tAA-unsplash.jpg Tutorials - UX Research Tutorials & Resources Hi friends! This is where I collect my thoughts, tutorials, and other UXR goodness. Enjoy! https://www.researchbyjulia.com/articles/ux-research-job-interview-questions monthly 0.5 2024-10-09 https://www.researchbyjulia.com/articles/user-interview-dos-and-donts monthly 0.5 2024-08-02 https://www.researchbyjulia.com/articles/how-to-write-effective-usability-tasks monthly 0.5 2020-12-15 https://www.researchbyjulia.com/articles/unmoderated-usability-free monthly 0.5 2021-09-21 https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/1606359507920-MR055N0UMRRQWP6IBFYV/cookie-the-pom-siNDDi9RpVY-unsplash.jpg Tutorials - The Complete Guide to FREE Unmoderated Usability Testing https://www.researchbyjulia.com/articles/category/Templates+%26+Files monthly 0.5 https://www.researchbyjulia.com/articles/category/Usability+Testing monthly 0.5 https://www.researchbyjulia.com/articles/category/Interviews monthly 0.5 https://www.researchbyjulia.com/articles/tag/usability+testing monthly 0.5 https://www.researchbyjulia.com/articles/tag/usability monthly 0.5 https://www.researchbyjulia.com/articles/tag/writing monthly 0.5 https://www.researchbyjulia.com/articles/tag/user+testing monthly 0.5 https://www.researchbyjulia.com/articles/tag/research+planning monthly 0.5 https://www.researchbyjulia.com/articles/tag/product+testing monthly 0.5 https://www.researchbyjulia.com/articles/tag/tasks monthly 0.5 https://www.researchbyjulia.com/about daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/91d54f36-bd02-493f-9532-c39fbe790484/lowfi+usability+w+me+edited.jpg About Me https://www.researchbyjulia.com/portfolio daily 1.0 2026-03-23 https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/aa366cbf-a3ae-4e76-ae59-ed05e9b844e7/sonar-churn-research-case-study-thumbnail.png Portfolio - User Churn: Noise to Signal A longitudinal churn research program that transformed a broken data instrument into actionable PLG strategy. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/7f0705a3-b2f0-414a-8057-4e91824217f8/Toptal+Managed+Delivery+LP.jpg Portfolio - Discovery for New Product Launch Research to guide product, marketing, and sales strategies for the launch of a new service model. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/7edbb371-405e-4e91-9fee-0208f92cbe1c/sign-up.jpg Portfolio - Lost Leads Journey Analysis A comprehensive analysis of lost sales opportunities to refine the sales funnel and boost client conversion. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/def93204-e056-404f-aa55-262532f4187f/H+survey+example.jpg Portfolio - Transforming User Satisfaction Improving UX through a deep understanding of user satisfaction and product experiences https://www.researchbyjulia.com/command-mobile-app-launch-research daily 0.75 2024-08-13 https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/83b8b01c-6e89-4928-a2e3-5fc22e192c03/research+phases.png Command Mobile App Research - Make it stand out Excerpt from a research plan document to get buy-in from leadership for the new HCD processes we were implementing https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/0c9d384a-27c3-4e1e-ab4a-d72ea47a46f2/interview.jpg Command Mobile App Research - Make it stand out *I had not yet discovered virtual backgrounds in Zoom. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/550cf5be-5b84-4a6f-b3b3-0411a2a3a0f6/cmob+fb+poll.jpg Command Mobile App Research Poll on a Command Facebook group done alongside formal surveys sent to random audiences. KW has the luxury of highly engaged user groups, so we can utilize methods like these for fast research turnarounds. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/55b7fc49-ef2b-4724-bf87-f39828a8c1ce/cmob+user+needs+edited.jpg Command Mobile App Research 1-page summary (not-exhaustive) of agents’ needs and consideration for working while on-the-go from a series of discovery research activities https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/8f6f0951-045c-4837-b78c-0cd1ad2416e7/mobile+testing+session.png Command Mobile App Research - Make it stand out Moderated testing of early design mockups https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/8ada5ffe-e15d-4ca4-bc1b-2bbcb088eb37/beta+tables+edited.jpg Command Mobile App Research - Make it stand out Excerpt from an analysis spreadsheet of beta testing survey feedback https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/d404455e-68f5-46fc-9a85-3f4461d392bd/cmob+feature+prioritization+edited.jpg Command Mobile App Research - Make it stand out Prioritized features based on the data from our beta test feedback surveys https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/405024c1-19a4-43ea-ab8c-023ce0e5d076/App+widgets.PNG Command Mobile App Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.researchbyjulia.com/command-user-satisfaction-transformation daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/86ba170c-c9e4-4f42-b183-eb3c00853eaa/H+survey+example.jpg User Satisfaction Transformation - Make it stand out I kept the survey simple and short to minimize disruptions to agents’ work. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/eb27ba20-7df4-405b-8a4a-b8a0a9b8e890/sample+sizes.jpg User Satisfaction Transformation - Make it stand out Agents at Keller Williams are very engaged and invested in the products. Their response rates were so high, we had an overwhelming amount of data available to analyze. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/7bda972d-2310-469d-b33d-1de627994e1d/app+scores+edited.jpg User Satisfaction Transformation - Make it stand out The analysis showed the apps’ comparative strengths and weaknesses. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/0d91e4d0-3339-4583-a550-9c559ccf28f7/H+score+slide.jpg User Satisfaction Transformation - Make it stand out The results clearly indicated we needed a focus on improving the existing product over producing additional features. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/0d9f794c-9b71-4238-a2ec-f70b84adad55/opps+themes.jpg User Satisfaction Transformation - Make it stand out Qual(n)titative analysis of respondent comments about Opportunities https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/90953e02-6ede-48cb-b4d1-85c2fb4dd385/csat+comparison.jpg User Satisfaction Transformation - Make it stand out The user satisfaction scores improved greatly after the roadmap derived from the first satisfaction analysis. https://www.researchbyjulia.com/new-page daily 0.75 2022-05-06 https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/13888bc1-3670-4277-ab49-3cf63cc40002/Slide4.JPG Claros User Testing https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/a5d60610-161e-4327-861f-5c2d7167b457/Slide5.JPG Claros User Testing https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/df8ad293-1a11-422c-83db-d23c494ac91e/Slide6.JPG Claros User Testing https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/585053c4-3e3f-4632-9491-63e573289571/Slide7.JPG Claros User Testing 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https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/a6fa83c7-70fa-4519-8601-945479204b03/Slide30.JPG CL17 Redesign https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/e633c285-de3a-4672-a14f-d8024f37444e/Slide31.JPG CL17 Redesign https://www.researchbyjulia.com/toptal-product-launch-case-study daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/f491043e-792d-43c8-ad4d-8e4155c6c910/example+research+plan+page+1.jpg Toptal Managed Delivery Product Launch https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/58d10750-ca69-414a-a83a-f03905d60949/example+research+plan+page+2.jpg Toptal Managed Delivery Product Launch 1-page summary (not-exhaustive) of agents’ needs and consideration for working while on-the-go from a series of discovery research activities https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/5abcc818-c186-4bd7-80ad-f46b8053e84f/Analysis+Notes.jpg Toptal Managed Delivery Product Launch - Make it stand out I use tools like Miro and Figjam to get all my notes on a single spread for analysis and synthesis. This also makes it easy to go back and review specific findings in the future. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/856335ce-3b18-4878-9281-2824f840bee8/feature+ranking+activity.jpg Toptal Managed Delivery Product Launch - Make it stand out Miro board activity with participants to rank value propositions according to how important they are to them. This was cross referenced with findings from a quantitative survey on the same topic. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/58800a1d-be41-4a07-ab4b-3c86ba2c86e7/Survey+insights.jpg Toptal Managed Delivery Product Launch - Make it stand out Insights from the MaxDiff survey comparing how compelling or not each value proposition was. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/6e6c8cc6-3411-4bc6-b4c0-7a55db2386d6/VP+Analysis.jpg Toptal Managed Delivery Product Launch - Make it stand out Analysis of the value propositions from the interviews, counting how many times each VP ended up in the “Most” or “Least” compelling buckets. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/b9bd84d2-2f31-481e-9ec7-b5adcb6ac961/case+study+slides+edited.png Toptal Managed Delivery Product Launch - Make it stand out My readout slides focus on breaking down abstract concepts into actionable insights. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/ab4595a4-cf0a-4447-81cd-400ce91052d6/MD+exec+summary+edited.jpg Toptal Managed Delivery Product Launch - Make it stand out Single page or slide summaries can be extremely useful for aligning teams on what we learned and what we planned to do, as well as keeping a record which is easily understandable in the future. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/7f0705a3-b2f0-414a-8057-4e91824217f8/Toptal+Managed+Delivery+LP.jpg Toptal Managed Delivery Product Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.researchbyjulia.com/toptal-leads-reengagement-case-study daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/338daa48-98f0-4e11-a132-d0fda2015339/Customer+Journey+Maps+edited+smaller.jpg Toptal Lost Leads Re-Engagement - Make it stand out For each client reviewed, we created a Miro board collecting all their data and interactions together in one place to analyze. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/bc73225c-8000-4775-910a-2ddc3f1c9fc8/bad+leads+slides+example.png Toptal Lost Leads Re-Engagement - Make it stand out I contextualized my findings into a larger framework which could be used to understand how different processes and issues fit into one another. https://images.squarespace-cdn.com/content/v1/5fbeb7073398ff751521066b/15e77e6e-b4b6-451d-8424-759597a77976/bad+leads+slides+outcomes.png Toptal Lost Leads Re-Engagement - Make it stand out Insights were broken down into opportunities which were prioritized and converted into initiatives. https://www.researchbyjulia.com/sonar-churn-analysis-program daily 0.75 2026-03-19